Can You Fix Your Online Reputation With Social Media Profiles Alone?

Social media sites can easily make or mar a brand’s reputation. When we talk about social media sites, we imply social networking sites like Facebook, Twitter etc; social bookmarking sites like Digg and Reddit and video sharing sites like YouTube and Daily Motion. Nearly every net user has a social media profile and online users generally tend to form a part of the community or group that is dedicated to a particular brand or service.

If you put a video related to your brand, you can be confident that it will be viewed by hundreds or even thousands of people who will vote and even leave comments. Some of the comments may be blasphemous and negative in nature influencing the minds of others who are watching the video. There may be also users who upload a video that show your video in a negative light. Likewise some users may even start ‘hate community’ for your brand that can adversely impact your brand image in front of many people.

The youth usually likes to associate with social media sites and every bit of positive information and negative information posted there can influence his purchasing power. So, it is obviously a great idea to build your online reputation with social media profiles. Upload some good videos, reply to comments, start an official group or community for your brand and generate the positive vibe around your product or service. Having said that, building a social media profile is not the only way to fix your online reputation.

80 percent of users still use search engines like Google to find information about your product or service. You need to make sure that good news and positive information about your brand features in the top two pages of search engine results. So, we can conclude that both search engine traffic as well as social media user base is important and your reputation management should embrace both of these forms of online exposure.