Social media sites can easily make or mar a brand’s reputation. When we talk about social media sites, we imply social networking sites like Facebook, Twitter etc; social bookmarking sites like Digg and Reddit and video sharing sites like YouTube and Daily Motion. Nearly every net user has a social media profile and online users generally tend to form a part of the community or group that is dedicated to a particular brand or service.

If you put a video related to your brand, you can be confident that it will be viewed by hundreds or even thousands of people who will vote and even leave comments. Some of the comments may be blasphemous and negative in nature influencing the minds of others who are watching the video. There may be also users who upload a video that show your video in a negative light. Likewise some users may even start ‘hate community’ for your brand that can adversely impact your brand image in front of many people.

The youth usually likes to associate with social media sites and every bit of positive information and negative information posted there can influence his purchasing power. So, it is obviously a great idea to build your online reputation with social media profiles. Upload some good videos, reply to comments, start an official group or community for your brand and generate the positive vibe around your product or service. Having said that, building a social media profile is not the only way to fix your online reputation

80 percent of users still use search engines like Google to find information about your product or service. You need to make sure that good news and positive information about your brand features in the top two pages of search engine results. So, we can conclude that both search engine traffic as well as social media user base is important and your reputation management should embrace both of these forms of online exposure.

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On the internet, you can find plenty of link building software that claim to make your site popular by quickly doing link building for you within minutes rather than you doing it manually by consuming time and energy.

Pros of using automated link building software
Saves time
If you have busy schedule and you want to make sure you popularize your site quickly, you can make use of the software to do it for you.

Quick loading directory
You can choose the categories as to where you want to place your content in the directory and then the software will add site information and web address automatically.

Automatic emails
An editable template is provided which can customized as per your need and sent to the webmasters.

Contacts
The software will effectively find all your contacts even the ones you don’t remember and send links to your site.

Cons of using automated link building software
If you have come across an email several times with almost the same content that asks you to do link exchange, you can understand that it was sent by means of a link building software. “Dear Sir/Madam: You have an interesting website, lets exchange link…” or “Hi, what an attractive website you have…” Such emails are likely to be ignored.

Even though manually creating inbound links may seem to be a waste of time and energy, you will end up creating high quality links rather than creating hundreds of low quality ones by means of the software that are eventually going to be ignored.

If the search engines come to know that you are using software for building links, you will lose PageRank and visibility on search engine.

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Recently I found a new SEO (Search Engine Optimization) Tool, the TouchGraph Google Browser. It reveals the network of connectivity between websites, as reported by Google’s database of related sites.

SEO (Search Engine Optimization) Tool, the TouchGraph Google Browser

You can use this free Java application to explore the connections between related websites and quickly find relations that were not obvious before.

Here is an example:

Touchgraph Results for Keyword "link building"

You can see the TouchGraph results for the keyword “link building”, which happens to be one of the keywords that I want to rank for, and which happens to have a lot of competition. The Touch Graph application revealed to me that several of the results that appear on page 1 in Google have a link from a certain page on searchenginewatch.com.

I quickly headed over to that page and left a comment there. Bingo, one step forward regard my link building campaign.

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