Contextual link building can be defined as placing links on other web sites within the content of that web site, pointing back to your web site, while bother the linking web page and your page have similar or closely related contend.
One way to get contextual links is to cherry pick web sites
One method to get contextual links is to cherry pick potential link partners. You find a web site that would be a good fit and then you give the web master a call and arrange to get a link to your web site placed on that web site.
In exchange you can offer to write an article about that web site and publish it, or write a press release or design some kind of link bait grafic that they can place on their web site.
Basically you persuade or bribe the other web master to place your link. Make sure that you only do this very selectively. If you overdo it, one of your target web masters might get very annoyed and might decide to report you to Google for link buying effort.
While you basically pay for the link here with an article or something else, this would not exactly be considered to buy backlinks by Google. But if you do this on a regular basis with hundreds of web masters, you will get in hot water quickly.
The lightest for of contextual link building is to place comments on related blogs and web sites. You will get a link back to your site with your keyword as the anchor text. That the link is not directly within the blog post does not really matter. As long as the main content of the page is related to your site, you will be fine. You need to make sure that the link does not have the nofollow attribute, or it will not count as a real link in Google’s eyes. Blog comment link building is probably the most economic form of contextual link building.
Another way to get contextual links is to find blogs related to your niche or industry and do guest posts on these blogs. Sometimes you will find a link on these blogs for guest posts and some terms and conditions that explain the process. In other cases you have to contact the web master either via email, phone or sometimes by just writing a comment on the blog.
Guest posts will give you contextual links and if you pick blogs that have authority, you will not only get a good improvement in ranking, but you will also get direct traffic and in some cases some kind of indirect endorsement of your web site. This alone is probably worth a lot more than the contextual links that you got from the guest post.
To sum it up: Yes, contextual link building is definitely worth the effort. You will get links with the best possible quality plus direct traffic and indirect endorsement of your products and services.
As well as getting the correct context for your link, the next thing is to is make those anchors match your keywords… (bit difficult in a blog usually)
Hi HP
I’ve contacted a few sites who blog about the same things as me and asked for a link.
Most are very understanding and give you a link in their blog roll.
Couple of great plugins to look for on websites are commentLuv and keywordLuv.
CommentLuv gives you a link back to your latest post and commentLuv allows you to add a few of your keywords to your link.
Both great plugins to look out for on sites where you leave comments.