Remove Negative Results From Google – Is There A One Shot Cure?

Online reputation management is a process that pushes the negative news and misleading information about your brand or service away from the top search engine results. Remember, we have said that removing negative results is a ‘process’, not a one shot cure. Here is an explanation of how reputation management is a process, and not just a one-off thing that is simply done and forgotten:

1. You have to subscribe to Google alerts and other search engine alerts with relevant keywords so that you are alerted about any negative information that hits the search engine with relation to your brand. This is an ongoing process because even if you clear out negative results from the top 20 search engine results today, there may be fresh controversy or negative news coming your way in the next two months.

2. You have to track every negative piece of information and take corrective action: As a reputation manager, you have to track every blog post, website or information in social networking sites that are related to your brand. You have to reply to negative comments and clarify your situation, you have to spread good news about your site or brand in social networking sites, and you have to optimize your website or corporate blog so that you hit the first pages of Google when people write keywords that are related to your band. You have to make your presence felt in article directories, press releases and powerful blogs so that you are able to spread good, positive information about your product or service and push the negative news down. All of these are processes that have to be streamlined and followed.

3. Preparing ORM reports on a monthly basis: You have to prepare reputation management reports and present it to your client or the head of department so that he is aware of the work you are doing. If you have tackled with negative news and have replaced the top searches of Google with positive information about your brand, your next responsibility is to maintain that success rate and see to it that no negative information finds its way to the top 20 search results.

So, we see that online reputation management is an online process that goes on for months and even years.