Selecting The Right Anchor Text: Back to Basics

As most of you are probably aware, anchor text is an extremely important factor when building links. You have to determine how you use your keywords with the full effect, over using or being too aggressive can lead to potential problems with your Google rankings, but when it comes to Bing you can take that extra risk & step up your aggression level.

I think we tend to over-look anchor text on too many occasions, time after time I have seen poorly written anchor links, whether they come across too aggressive or just generally too spammy – it’s all good practice to go back to basics every now & then, no matter how advanced link building has become.